Radiologists - Hospitals in AL - 6
Radiologists - Medical Imaging in AL - 1
Radiologists - Physicians & Surgeons in AL - 336
Radiologists - Radiology Pediatrics Physicians & Surgeons in AL - 331
Radiologists - Clinics in AR - 39
Radiologists - Clinics & Medical Centers in AR - 51
Radiologists - Hospitals in AR - 9
Radiologists - Medical Imaging in AR - 2
Radiologists - Physicians & Surgeons in AR - 103
Radiologists - Radiology Pediatrics Physicians & Surgeons in AR - 97
Radiologists - Clinics in AZ - 37
Radiologists - Clinics & Medical Centers in AZ - 41
Radiologists - Dentists in AZ - 1
Radiologists - Hospitals in AZ - 7
Radiologists - Medical & Dental X-Ray Laboratories in AZ - 42
Radiologists - Medical Imaging in AZ - 2
Radiologists - Physicians & Surgeons in AZ - 191
Radiologists - Radiology Pediatrics Physicians & Surgeons in AZ - 180
Radiologists - Clinics in CA - 45
Radiologists - Clinics & Medical Centers in CA - 63
Radiologists - Hospitals in CA - 21
Radiologists - Medical & Dental X-Ray Laboratories in CA - 31
Radiologists - Medical Imaging in CA - 35
Radiologists - Physicians & Surgeons in CA - 312
Radiologists - Radiology Chiropractors in CA - 6
Radiologists - Radiology Pediatrics Physicians & Surgeons in CA - 311
Radiologists - Radiology Schools in CA - 3
Radiologists - Clinics in CO - 43
Radiologists - Clinics & Medical Centers in CO - 49
Radiologists - Hospitals in CO - 6
Radiologists - Medical & Dental X-Ray Laboratories in CO - 12
Radiologists - Medical Imaging in CO - 3
Radiologists - Physicians & Surgeons in CO - 188
Radiologists - Radiology Pediatrics Physicians & Surgeons in CO - 182
Radiologists - Clinics in CT - 77
Radiologists - Clinics & Medical Centers in CT - 142
Radiologists - Group Medical Practice in CT - 3
Radiologists - Hospitals in CT - 24
Radiologists - Physicians & Surgeons in CT - 345
Radiologists - Radiology Pediatrics Physicians & Surgeons in CT - 321
Radiologists - Clinics & Medical Centers in DC - 5
Radiologists - Hospitals in DC - 5
Radiologists - Physicians & Surgeons in DC - 22
Radiologists - Radiology Pediatrics Physicians & Surgeons in DC - 19
Radiologists - Clinics in DE - 10
Radiologists - Clinics & Medical Centers in DE - 10
Radiologists - Hospitals in DE - 1
Radiologists - Medical & Dental X-Ray Laboratories in DE - 1
Radiologists - Physicians & Surgeons in DE - 66
Radiologists - Radiology Pediatrics Physicians & Surgeons in DE - 64
Radiologists - Clinics in FL - 37
Radiologists - Clinics & Medical Centers in FL - 63
Radiologists - Hospitals in FL - 24
Radiologists - Medical & Dental X-Ray Laboratories in FL - 3
Radiologists - Medical Imaging in FL - 19
Radiologists - Physicians & Surgeons in FL - 327
Radiologists - Radiology Chiropractors in FL - 3
Radiologists - Radiology Pediatrics Physicians & Surgeons in FL - 316
Radiologists - Radiology Schools in FL - 2
Radiologists - Radiology Veterinarians in FL - 3
Radiologists - Clinics in GA - 19
Radiologists - Clinics & Medical Centers in GA - 44
Radiologists - Hospitals in GA - 12
Radiologists - Medical Imaging in GA - 10
Radiologists - Physicians & Surgeons in GA - 283
Radiologists - Radiology Pediatrics Physicians & Surgeons in GA - 273
Radiologists - Physicians & Surgeons in HI - 47
Radiologists - Radiology Pediatrics Physicians & Surgeons in HI - 41
Radiologists - Clinics in IA - 16
Radiologists - Clinics & Medical Centers in IA - 26
Radiologists - Hospitals in IA - 11
Radiologists - Physicians & Surgeons in IA - 85
Radiologists - Radiology Pediatrics Physicians & Surgeons in IA - 79
Radiologists - Clinics in ID - 4
Radiologists - Clinics & Medical Centers in ID - 5
Radiologists - Hospitals in ID - 3
Radiologists - Medical & Dental X-Ray Laboratories in ID - 7
Radiologists - Physicians & Surgeons in ID - 37
Radiologists - Radiology Pediatrics Physicians & Surgeons in ID - 32
Radiologists - Clinics in IL - 22
Radiologists - Clinics & Medical Centers in IL - 40
Radiologists - Hospitals in IL - 12
Radiologists - Medical & Dental X-Ray Laboratories in IL - 3
Radiologists - Medical Imaging in IL - 4
Radiologists - Physicians & Surgeons in IL - 273
Radiologists - Radiology Pediatrics Physicians & Surgeons in IL - 258
Radiologists - Clinics in IN - 14
Radiologists - Clinics & Medical Centers in IN - 44
Radiologists - Group Medical Practice in IN - 1
Radiologists - Hospitals in IN - 22
Radiologists - Medical & Dental X-Ray Laboratories in IN - 2
Radiologists - Medical Imaging in IN - 1
Radiologists - Physicians & Surgeons in IN - 156
Radiologists - Radiology Pediatrics Physicians & Surgeons in IN - 135
Radiologists - Clinics in KS - 38
Radiologists - Clinics & Medical Centers in KS - 50
Radiologists - Hospitals in KS - 14
Radiologists - Medical Imaging in KS - 1
Radiologists - Physicians & Surgeons in KS - 140
Radiologists - Radiology Pediatrics Physicians & Surgeons in KS - 139
Radiologists - Clinics in KY - 12
Radiologists - Clinics & Medical Centers in KY - 31
Radiologists - Hospitals in KY - 12
Radiologists - Medical & Dental X-Ray Laboratories in KY - 2
Radiologists - Medical Imaging in KY - 3
Radiologists - Physicians & Surgeons in KY - 128
Radiologists - Radiology Pediatrics Physicians & Surgeons in KY - 116
Radiologists - Clinics in LA - 50
Radiologists - Clinics & Medical Centers in LA - 60
Radiologists - Hospitals in LA - 9
Radiologists - Physicians & Surgeons in LA - 310
Radiologists - Radiology Pediatrics Physicians & Surgeons in LA - 303
Radiologists - Clinics in MA - 15
Radiologists - Clinics & Medical Centers in MA - 29
Radiologists - Hospitals in MA - 9
Radiologists - Medical Imaging in MA - 3
Radiologists - Physicians & Surgeons in MA - 95
Radiologists - Radiology Chiropractors in MA - 1
Radiologists - Radiology Pediatrics Physicians & Surgeons in MA - 64
Radiologists - Radiology Schools in MA - 1
Radiologists - Clinics in MD - 45
Radiologists - Clinics & Medical Centers in MD - 57
Radiologists - Hospitals in MD - 11
Radiologists - Medical & Dental X-Ray Laboratories in MD - 4
Radiologists - Medical Imaging in MD - 7
Radiologists - Physicians & Surgeons in MD - 240
Radiologists - Radiology Pediatrics Physicians & Surgeons in MD - 183
Radiologists - Clinics & Medical Centers in ME - 11
Radiologists - Hospitals in ME - 1
Radiologists - Physicians & Surgeons in ME - 8
Radiologists - Radiology Pediatrics Physicians & Surgeons in ME - 5
Radiologists - Clinics in MI - 27
Radiologists - Clinics & Medical Centers in MI - 40
Radiologists - Group Medical Practice in MI - 1
Radiologists - Hospitals in MI - 11
Radiologists - Medical Imaging in MI - 3
Radiologists - Physicians & Surgeons in MI - 200
Radiologists - Radiology Pediatrics Physicians & Surgeons in MI - 188
Radiologists - Clinics in MN - 4
Radiologists - Clinics & Medical Centers in MN - 14
Radiologists - Hospitals in MN - 11
Radiologists - Medical & Dental X-Ray Laboratories in MN - 2
Radiologists - Medical Imaging in MN - 2
Radiologists - Physicians & Surgeons in MN - 79
Radiologists - Radiology Pediatrics Physicians & Surgeons in MN - 72
Radiologists - Radiology Schools in MN - 1
Radiologists - Clinics in MO - 33
Radiologists - Clinics & Medical Centers in MO - 53
Radiologists - Hospitals in MO - 21
Radiologists - Medical Imaging in MO - 6
Radiologists - Physicians & Surgeons in MO - 195
Radiologists - Radiology Pediatrics Physicians & Surgeons in MO - 186
Radiologists - Clinics in MS - 45
Radiologists - Clinics & Medical Centers in MS - 84
Radiologists - Hospitals in MS - 24
Radiologists - Physicians & Surgeons in MS - 137
Radiologists - Radiology Pediatrics Physicians & Surgeons in MS - 134
Radiologists - Clinics in MT - 11
Radiologists - Clinics & Medical Centers in MT - 34
Radiologists - Hospitals in MT - 20
Radiologists - Physicians & Surgeons in MT - 66
Radiologists - Radiology Pediatrics Physicians & Surgeons in MT - 58
Radiologists - Clinics in NC - 55
Radiologists - Clinics & Medical Centers in NC - 88
Radiologists - Group Medical Practice in NC - 1
Radiologists - Hospitals in NC - 19
Radiologists - Medical & Dental X-Ray Laboratories in NC - 1
Radiologists - Medical Imaging in NC - 2
Radiologists - Physicians & Surgeons in NC - 320
Radiologists - Radiology Pediatrics Physicians & Surgeons in NC - 307
Radiologists - Clinics in ND - 2
Radiologists - Clinics & Medical Centers in ND - 11
Radiologists - Hospitals in ND - 4
Radiologists - Physicians & Surgeons in ND - 28
Radiologists - Radiology Pediatrics Physicians & Surgeons in ND - 28
Radiologists - Clinics in NE - 45
Radiologists - Clinics & Medical Centers in NE - 50
Radiologists - Hospitals in NE - 5
Radiologists - Physicians & Surgeons in NE - 88
Radiologists - Radiology Pediatrics Physicians & Surgeons in NE - 86
Radiologists - Clinics in NH - 3
Radiologists - Clinics & Medical Centers in NH - 4
Radiologists - Group Medical Practice in NH - 1
Radiologists - Hospitals in NH - 1
Radiologists - Medical Imaging in NH - 2
Radiologists - Physicians & Surgeons in NH - 16
Radiologists - Radiology Pediatrics Physicians & Surgeons in NH - 14
Radiologists - Clinics in NJ - 64
Radiologists - Clinics & Medical Centers in NJ - 103
Radiologists - Dentists in NJ - 1
Radiologists - Hospitals in NJ - 20
Radiologists - Medical & Dental X-Ray Laboratories in NJ - 5
Radiologists - Medical Imaging in NJ - 13
Radiologists - Physicians & Surgeons in NJ - 294
Radiologists - Radiology Chiropractors in NJ - 5
Radiologists - Radiology Pediatrics Physicians & Surgeons in NJ - 285
Radiologists - Radiology Veterinarians in NJ - 1
Radiologists - Clinics in NM - 14
Radiologists - Clinics & Medical Centers in NM - 16
Radiologists - Hospitals in NM - 2
Radiologists - Medical & Dental X-Ray Laboratories in NM - 9
Radiologists - Physicians & Surgeons in NM - 56
Radiologists - Radiology Pediatrics Physicians & Surgeons in NM - 53
Radiologists - Clinics in NV - 10
Radiologists - Clinics & Medical Centers in NV - 22
Radiologists - Hospitals in NV - 12
Radiologists - Medical & Dental X-Ray Laboratories in NV - 13
Radiologists - Medical Imaging in NV - 5
Radiologists - Physicians & Surgeons in NV - 188
Radiologists - Radiology Pediatrics Physicians & Surgeons in NV - 184
Radiologists - Clinics in NY - 51
Radiologists - Clinics & Medical Centers in NY - 76
Radiologists - Hospitals in NY - 15
Radiologists - Medical & Dental X-Ray Laboratories in NY - 6
Radiologists - Medical Imaging in NY - 10
Radiologists - Physicians & Surgeons in NY - 288
Radiologists - Radiology Chiropractors in NY - 4
Radiologists - Radiology Pediatrics Physicians & Surgeons in NY - 291
Radiologists - Clinics in OH - 66
Radiologists - Clinics & Medical Centers in OH - 89
Radiologists - Group Medical Practice in OH - 2
Radiologists - Hospitals in OH - 12
Radiologists - Medical & Dental X-Ray Laboratories in OH - 3
Radiologists - Medical Imaging in OH - 10
Radiologists - Physicians & Surgeons in OH - 306
Radiologists - Radiology Chiropractors in OH - 2
Radiologists - Radiology Pediatrics Physicians & Surgeons in OH - 304
Radiologists - Radiology Schools in OH - 1
Radiologists - Clinics in OK - 48
Radiologists - Clinics & Medical Centers in OK - 51
Radiologists - Group Medical Practice in OK - 1
Radiologists - Hospitals in OK - 13
Radiologists - Medical Imaging in OK - 5
Radiologists - Physicians & Surgeons in OK - 166
Radiologists - Radiology Pediatrics Physicians & Surgeons in OK - 157
Radiologists - Clinics in OR - 26
Radiologists - Clinics & Medical Centers in OR - 41
Radiologists - Hospitals in OR - 11
Radiologists - Medical & Dental X-Ray Laboratories in OR - 9
Radiologists - Physicians & Surgeons in OR - 105
Radiologists - Radiology Pediatrics Physicians & Surgeons in OR - 96
Radiologists - Clinics in PA - 37
Radiologists - Clinics & Medical Centers in PA - 70
Radiologists - Group Medical Practice in PA - 1
Radiologists - Hospitals in PA - 16
Radiologists - Medical & Dental X-Ray Laboratories in PA - 14
Radiologists - Medical Imaging in PA - 12
Radiologists - Physicians & Surgeons in PA - 247
Radiologists - Radiology Pediatrics Physicians & Surgeons in PA - 217
Radiologists - Dentists in RI - 1
Radiologists - Medical Imaging in RI - 1
Radiologists - Physicians & Surgeons in RI - 55
Radiologists - Radiology Pediatrics Physicians & Surgeons in RI - 51
Radiologists - Clinics in SC - 3
Radiologists - Clinics & Medical Centers in SC - 7
Radiologists - Hospitals in SC - 5
Radiologists - Medical Imaging in SC - 1
Radiologists - Physicians & Surgeons in SC - 114
Radiologists - Radiology Pediatrics Physicians & Surgeons in SC - 111
Radiologists - Clinics in SD - 4
Radiologists - Clinics & Medical Centers in SD - 5
Radiologists - Hospitals in SD - 2
Radiologists - Medical & Dental X-Ray Laboratories in SD - 2
Radiologists - Physicians & Surgeons in SD - 41
Radiologists - Radiology Pediatrics Physicians & Surgeons in SD - 40
Radiologists - Clinics in TN - 17
Radiologists - Clinics & Medical Centers in TN - 30
Radiologists - Hospitals in TN - 6
Radiologists - Medical Imaging in TN - 3
Radiologists - Physicians & Surgeons in TN - 285
Radiologists - Radiology Pediatrics Physicians & Surgeons in TN - 240
Radiologists - Clinics in TX - 65
Radiologists - Clinics & Medical Centers in TX - 73
Radiologists - Hospitals in TX - 23
Radiologists - Medical & Dental X-Ray Laboratories in TX - 9
Radiologists - Medical Imaging in TX - 26
Radiologists - Physicians & Surgeons in TX - 329
Radiologists - Radiology Chiropractors in TX - 2
Radiologists - Radiology Pediatrics Physicians & Surgeons in TX - 331
Radiologists - Radiology Schools in TX - 2
Radiologists - Clinics in UT - 10
Radiologists - Clinics & Medical Centers in UT - 18
Radiologists - Hospitals in UT - 7
Radiologists - Medical & Dental X-Ray Laboratories in UT - 4
Radiologists - Medical Imaging in UT - 1
Radiologists - Physicians & Surgeons in UT - 47
Radiologists - Radiology Pediatrics Physicians & Surgeons in UT - 46
Radiologists - Clinics in VA - 10
Radiologists - Clinics & Medical Centers in VA - 25
Radiologists - Group Medical Practice in VA - 1
Radiologists - Hospitals in VA - 7
Radiologists - Medical Imaging in VA - 16
Radiologists - Physicians & Surgeons in VA - 187
Radiologists - Radiology Chiropractors in VA - 2
Radiologists - Radiology Pediatrics Physicians & Surgeons in VA - 163
Radiologists - Radiology Schools in VA - 1
Radiologists - Clinics & Medical Centers in VT - 2
Radiologists - Hospitals in VT - 1
Radiologists - Physicians & Surgeons in VT - 6
Radiologists - Radiology Pediatrics Physicians & Surgeons in VT - 2
Radiologists - Clinics in WA - 53
Radiologists - Clinics & Medical Centers in WA - 87
Radiologists - Hospitals in WA - 17
Radiologists - Medical & Dental X-Ray Laboratories in WA - 38
Radiologists - Medical Imaging in WA - 2
Radiologists - Physicians & Surgeons in WA - 237
Radiologists - Radiology Chiropractors in WA - 2
Radiologists - Radiology Pediatrics Physicians & Surgeons in WA - 220
Radiologists - Clinics in WI - 28
Radiologists - Clinics & Medical Centers in WI - 48
Radiologists - Dentists in WI - 2
Radiologists - Hospitals in WI - 15
Radiologists - Medical Imaging in WI - 2
Radiologists - Physicians & Surgeons in WI - 194
Radiologists - Radiology Pediatrics Physicians & Surgeons in WI - 181
Radiologists - Clinics & Medical Centers in WV - 5
Radiologists - Hospitals in WV - 5
Radiologists - Medical Imaging in WV - 1
Radiologists - Physicians & Surgeons in WV - 28
Radiologists - Radiology Pediatrics Physicians & Surgeons in WV - 25
Radiologists - Clinics in WY - 2
Radiologists - Clinics & Medical Centers in WY - 8
Radiologists - Hospitals in WY - 6
Radiologists - Physicians & Surgeons in WY - 41
Radiologists - Radiology Pediatrics Physicians & Surgeons in WY - 40

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BilgininAdresi Bilginin Tek Kaynağı , Tek Kaynağı Bilginin

Article Read , Article Area

Article Read , Article Area

How To What Is InWhat Is In An Article That Makes It Good

Kategori Category : Writing
Read Times Read : 16
Date Date : 25 April 2008 07:00

by: Mike Long

Writing articles requires skill and continuous practice. But writing good articles requires more than these. So you would ask: "What are the components of an article?" "What could be the common mistakes of these writers? What makes the article a good one?"

Here are the answers to these questions:

An article intends to grab the attention of the reader. It also aims to send the intended message of the article written to the readers. If these 2 goals are not reached, the article is useless. Many article writers would fail in this stage alone.

So what should be done to avoid it?

An Article is composed of 3 important components: the title, the body, and the depth.

A good title tells everything about the whole article so if the title alone could not attract the reader, reading the rest of the article is pointless. The title should keep the readers interested to the topic. Make sure that your title corresponds to the whole article especially the first paragraph.

After the title, the body should be taken into consideration. The body should be interesting. It should not give any misleading information about the topic.

When we say depth, we mean insights. A good article should be appealing to the general readers. Your article should not need be an Einstein to get what it means. Meaning, it should not have to be too technical and scientific. It also should not give the impression that your article makes your readers dumb. Write for the middle, the average people. This is the safest place and they are plenty.

Common mistakes usually come with grammar, punctuation, and spelling. These 3 would destroy every single word of your article. To avoid these, edit your article. You will be surprised to spot errors scattered all over your articles. Afterwards, let your article be proofread by another person. This would give the article a good run if it would pass and also pinpoint the mistakes you miss.

Too much bragging and advertising would mean disaster. Self-serving words would draw readers away. Never infuse anger to your readers at all cost. They read because they want to be entertained.

Make it simple. Let your reader figure out easily what you mean. The fact that the reader gives attention to your article means you have his/her interest. If your content is good enough, your reader will surely know what you are trying to point out. Keep your article short. Or if you can squeeze all your thoughts in the shortest terms possible, do so.

An article with so many superfluous words could not add any credit to its popularity. Instead, use clear words and make your article readable. As much as possible, squeeze your thoughts on a good, well-written paragraph with vocabularies that are common to all.

Mistakes often occur on the format. Do not punish your readers by writing long paragraphs. An article is a complete turn of if it contains big blocks of letters. If this happens, readers would only scan the first sentence of the paragraph or would not give your article any chance to be read. 5-7-line-paragraph is ideal and easier to absorb and easier to read. Also use bullet and numbers to give your readers an easy reading.

From here we go back to the question: what makes a good article? Four words: Simple, short, and clear!

About The Author

Mike Long is a well known writer and is offering 300 people hundreds of well-written, niche content articles each month with NO strings attached. Will you be one of the lucky (and smart)ones? http://www.articlelightning.be. An Article That Makes It Good Article

How The Working Case Study

Kategori Category : Writing
Read Times Read : 13
Date Date : 25 April 2008 07:00
by Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketers toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. Theyre not as challenging to write as white papers, but you should structure them for maximum impact. Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course) Customer Overview and Challenge Start with a 2-3 paragraph overview of the customers company. This should be very positive - since youre going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where theyre already placing themselves in the best possible light. Then move on to the business challenge. Dont make the customer sound stupid or incompetent. The challenge should always be centered on something good that is happening to them - fast growth, industry prominence, strategic IT changes - whatever. Their challenge should be applicable to your readers own business issues. Project Details No project goes perfectly, but save the debriefing for the longer-form trade journal article. These short case studies should report on the successful project by briefly discussing specific products and benefits. Dont go all over the map. If the project is fairly narrow or specific, you wont have any trouble sticking with the main point. In the case of large and complex installations, concentrate on the main point. For example, Microsoft Great Plains has more modules than you can shake a stick at. Concentrate on the ones that had the most positive impact on your customer. Business Benefits Always quantify improvement when you can. Numbers can be dollar savings, percentages, or other measures of saved staff time, more efficient workflows, better customer service, etc. Be sure that the benefits you list are the benefits the customer perceives - hard costs are most easily quantified, but soft costs may have the higher perceived benefit to a customer. Ideally you will list both. When NOT to Write a Case StudyWhat are the most common blocks to partnering with a customer for a case study? 1.Your customer is really unhappy. Theyd do a case study all right, but you wouldnt want them to. If youre the hapless individual setting up the initial interview, be sure that the customer really is happy and is open to talking to you. Otherwise theyll just give you an earful. Fix: promise the customer that youll pass on all of his comments to the technical support team, or whoever you think will best handle it. Then do it, and forget about it. 2.Customers who fear their market will punish them. Prime example: legal firms with security issues. Sure you helped them through a security project and now theyre Fort Knox, but they dont want their clients to dream that a problem ever existed in the first place. Fix: Forget it. Theyll never give you permission to produce the study. Besides, theyre probably right. 3.Your customer is an exacting IT type who is suspicious of the success story format. This customer considers the project a success too, but they dislike purely positive spins - and no project is perfect. Fix: If they are happy for the most part, get a buy-in that the project really was successful. Dont put him off about the negatives, capture those comments too and promise to pass them on. (Then do it.) This is usually enough to secure the interview. 4.Your customer is scared to be interviewed. This is usually the IT guy who did all the footwork, and prefers to stay behind the scenes. He (or she) will either be too nervous to talk, or will despise you because he doesnt think youve got the technical chops. Usually both. Fix: Understand the technology youre interviewing about. You dont have to be an engineer, but you should understand IT pressures and issues. Ask leading questions, but if they clam up and wont talk, thank them and hang up. Tell your customer contact that youre so happy you got to talk to the technician, and now could you talk to a project manager too? Christine Taylor is an expert copywriter for the technology industry. Call her today for help with your white paper, trade journal article, case study, positioning document, or any other B2B marketing piece. Call 760-249-6071 or e-mail her at chris@keywordcopy.com, and start that white paper selling!

About the Author

Christine Taylor is an expert copywriter for the technology industry. Call her today for help with your white paper, trade journal article, case study, positioning document, or any other B2B marketing piece. Call 760-249-6071 or e-mail her at chris@keywordcopy.com, and start that white paper selling!
The Working Case Study To

Kategori Category : Writing
Read Times Read : 12
Date Date : 25 April 2008 07:00
Have you ever heard the expression, " the quickest way to reach your goals is to help others reach their goals?"I remember this expression and use it as my Internet book-marketing plan. It has paid off with 3 best selling books for me in the past year.How does it work in Internet Bookselling? Let me explain.Websites generally have three characteristics that help them consistently remain in the top search engine standings:1. Websites must add and change their content often. (Once or twice a day is perfect)2. Websites must offer an e-zine or newsletter. The top websites offer newsletters and e-zines that are delivered via e-mail every day.3. Websites will usually have their own bookstore with an affiliation or association with Amazon.com to allow visitors a method of purchasing books that complement the information on the website.Top websites spend a great deal of time and money to remain at the top of the heap. Everyone wants to be there, but only a few can hold down those top positions.Understanding these three characteristics have enabled me to achieve my goals by helping websites achieve their goals.Step One: Search for the Big Guys on the InternetI have two areas of expertise. I am a hypnotist who writes books and e-books on how to achieve success through hypnosis. I am also an E-book Marketing Consultant and write books on how to write and sell e-books.In order to find top websites that may be interested in hypnosis, I search on broader topics like "health" and "mental health." For my books on E-book marketing I search on topics like "Internet marketing" and "E-commerce."Even though there are hundreds of search engines and thousands of directories, I begin with searching on Yahoo. Yahoo is a directory that is difficult to get into and even more difficult to maintain a high ranking.From my own experience once I made the top of the heap in Yahoo, under "hypnotism" my web traffic more than doubled and stayed that way over the past three years.Therefore, I conclude that the websites that arise to the top of Yahoo will be much more highly visited than through other search engines and directories.Step Two: Help the Webmaster Offer More ContentOnce I search under the two major categories that fit my topic, I send e-mail to the webmasters at those sites sending along my article or sample chapter.I tell the webmasters I would appreciate posting my article for their readers in return for a short bi-line or description on what I do and a link over to Amazon.com, Barnes & Noble.com or my own website in return for the favor.Most webmasters jump at the opportunity at receiving free content that allows them to maintain the high rankings on their websites.Step Three: Help the Website Newsletter EditorThe top ranking websites also sponsor their own newsletter or e-zine. After contacting the webmaster about content added directly to the website, I then contact the newsletter editor in regards to placing an article or sample chapter in the newsletter. Sometimes at the bottom of a sample newsletter there will be specific instructions on how to submit articles. Many times there is even a section on the website where you can post your articles directly to the editor.After following the directions in the newsletter, I submit my article or sample chapter to the website newsletter editor.I have just added more content to their website, again helping the website increase traffic and at the same time direct interested visitors to my book offerings located in the authors bi-line.Step Four: Help the Website Bookstore Make MoneyMost of the time, you will find that the top websites also have their own bookstore. Usually the Website bookstore will be an "associate of Amazon.com."For example: You search on the keyword "health" on Yahoo and are taken to the top five health sites. Lets call the top website "health.com."After navigating around the website you find a Health.com bookstore that offers many titles on a particular aspect of health you are interested in. When you click on a book cover on that website, you are immediately sent over to a book description page on Amazon.com.If you look at the complete link that shows up in your browser you will see an URL (the Internet address) which looks something like this:http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-2910323-8772701The two most important parts of the link are the ISBN number which is the number called "ASIN/" which is Amazon.coms identification number, and the words following the books ISBN number which is "/healthcom.""Healthcom" is the websites Amazon.com Associate identification number. This number allows the website to get paid for any sales that result by someone clicking on the link and then purchasing the featured book on Amazon.com.The next thing you do is shave off the number off the end of the URL.Now the URL will look like this:http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcomIf your own book title listed on Amazon.com has an ISBN number or ASIN number of 1585003557, what you do is insert that ISBN number in place of the websites featured book.Now the URL will look like this:http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcomThat new URL is going to mean instant book sales for you.Take your revised URL with your book ISBN and send a short message via e-mail again to the webmaster of the website. Ask the webmaster to feature your book on the website. Mention that you are including the URL with the websites Amazon.com Associate identification number.Within a few days you will begin to see a surge in your book sales as a result of this technique.Summary:By helping the webmaster add content, the newsletter editor offer new articles and the website bookstore earn more money from Amazon.com by adding your books, you are helping the website maintain a top ranking.By helping the top websites achieve their goals you are driving qualified traffic to your own website or to Amazon.com to fulfill your goal of becoming a best selling author.
How TO
About the Author

Wayne Perkins is an E-book Marketing Consultant and author of the best selling e-book, A Cheap and Easy Guide to Self-publishing E-books.http://www.wayneperkins.net/order/BkTitles.htmlWayne offers free e-book marketing teleseminars at:http://www.wayneperkins.net/ebooks/write.htmlmailto:wayne@wayneperkins.net